Marketing promotions or discounts

Use the Offers and Programs options to create marketing promotions or discounts. You can then track the performance of the promotions and discounts in your store. See Managing tracking programs for more information.

An offer is a promotion or discount used to entice shoppers to purchase from your store. Most offers provide a discount on the price of a product or shipping costs. You can create an offer that promotes certain products or encourages shoppers to purchase additional products.

Many things influence how an offer appears and behaves in your store. The settings you choose for your offer determines:

  • The type of discount or promotion the offer uses
  • How long the offer is available
  • How shoppers redeem an offer
  • What locales the offer supports
  • How many times an individual shopper or all shoppers can redeem an offer
  • Where the offer appears in your store