Managing tracking programs

Use the Tracking Programs page to manage the tracking programs for your site.

Tracking Programs taskbar

Button	Description
Create Tracking Program	Allows you to create a tracking program. See Creating a tracking program for more information.

Tracking Programs attributes

Attribute	Description
Tracking Program ID	The ID for the tracking program associated with the link.
Tracking Program Name	This field shows the tracking program's name. The system uses the name internally. Customers will not see this name in your store. Example: Holiday Promotion 1
Type	Select one of the following options: Email Banner Offline Navigational Analysis Affiliate Paid Search Home Page Promotion Category Promotion Site Testing General On-Site Merchandising Social Media Other
ID	The ID for the tracking program associated with the link.
Name	This field shows the tracking program's name. The system uses the name internally. Customers will not see this name in your store. Example: Holiday Promotion 1
Type	The option determines how the system distributes the link to shoppers. Email—The system will send the tracking program URL to shoppers via email. Banner—The system will attach the tracking program URL to a banner. Offline—The tracking program URL will appear in printed media or a Google word search. Navigation Analysis—The tracking program URL will be in tags within your site. Affiliate—The system will attach the tracking program to an affiliate. Paid Search—The system will attach the tracking program to a paid search. Home Page Promotion—The system will attach the tracking program to a home page promotion. Category Promotion—The system will attach the tracking program to a category promotion. Site Testing—The system will attach the tracking program to a site test General On-Site Merchandising—The system will attach the tracking program to general on-site merchandising. Social Media—The system will attach the tracking program to social media. Other—The system will attach the tracking program to another item.
Description	The description of the tracking program.

How to search for a tracking program

• Choose one of the following options:

  • Use the Search tool to find a tracking program. See How to use the Search tool for more information.

  • Use the search parameters on the Tracking Programs page to find a tracking program.

    1. Select Marketing, select Offers and Programs, and then click Managing Tracking Program. The Tracking Programs page appears.
    2. Complete the fields on the Search and Filters tab and then click Search . The results appear in the Tracking Programs list.

How to implement a tracking program

You must first create the tracking program ID when implementing a tracking program in your store. After you create a tracking program, you must use that tracking program ID—either in your store or in a link—to implement the tracking program.

The following list outlines the steps you should take to implement a tracking program in your store.

1. Create a tracking program. See Creating a tracking program for instructions.

2. Create the link. After you create a tracking program, you must create the link that the program will track. When shoppers click the link, the system will track the sales and activity resulting from the link. This allows you to see how a tracking program performs and compares to others.

   Best Practices: When you create the link, select the "hide" option to hide the offer ID and tracking program ID in the link. This ensures the link is "email friendly" and under 80 characters.

   See Managing links for more information.

3. Use the link. After you create a link, use the link behind a banner or button or include it in an email campaign. The system tracks the activity resulting from clicks of those links or buttons using the tracking program, and the results appear in a tracking program report.