Configuring faceted searches

Faceted search, also called guided navigation, is a type of search that filters or limits the results by the specific attributes of the products. Faceted search is very popular in online stores because shoppers can quickly sort through their search results to find the exact product they want.

Note: This topic is only relevant if your store uses the enhanced search feature. See How to enable enhanced search for more information.

When you configure faceted search for your store you can precisely define how you want your products to appear in the search results, and whether you want to limit the facets to a certain number of products.

Prerequisite: Before you set up a faceted search, you must configure the search attributes. You can only add attributes that you enabled for indexing. Once you add an attribute to a faceted search, you cannot disable indexing for that attribute when you configure the search attributes. See Configuring search attributes for more information.

Best Practices: When designing a faceted search, note the following:

  1. Do not create too many facets. Do not create a facet for every attribute of your products. Instead, create facets for those attributes that a shopper would use to locate your products or that would affect their decision to buy one product over another. Just because an attribute would be a consideration in a shopper's decision to buy does not necessarily mean that attribute is an important factor when they are comparing similar products to decide which to purchase. Try to learn how your shoppers view your products and what attributes they find most useful when they decide to buy.

    The following table shows some facet examples you might create for specific types of products.

    Type of Product Facet Example
    Televisions Screen Size, Technology (plasma, LCD, and so on), Manufacturer
    Computer Software Platform, Manufacturer, Genre/Category
    Digital Camera Manufacturer, Zoom, Lens Angle
    Book Genre, Subject, Format, Author
  2. Order your facets by importance and use. The order you set for your facets determines the order in which they appear on the store and how a shopper can use those facets to filter their results. Some of your facets will be more important than other facets, and you should make those facets appear first or earlier in the results. Determining which facets your shoppers will find most useful in filtering their search results may require some testing and trial and error in your store.
  3. Display facets as ranges only when it makes sense. You can choose to display your facets in ranges in your store.

    Best Practices: Only use ranges with attributes that deal with numbers like price or when a range makes the most sense for the attributes in question.

  4. Choose the sort order for your facet carefully. You can choose to sort the facet values alphabetically or by the number of results in each. Which method you choose will determine how the results appear and could affect a shopper's ability to locate what they want.
  5. Set a minimum number of results per facet. Carefully choose the minimum number of products you want each facet to display. Setting the facet too high means the facet will not appear but setting "1" as a minimum for all facets may not make sense.

    Best Practices: Performs some test to see what minimums are best for your facets.