Creating a tracking program

After you create a tracking program, you can use the tracking program ID in links you create for offers you have created for your store. See How to create a link using the Create Link wizard for instructions on how to create a link.

Note: Do not edit a tracking program that is currently in use by links for your store, as that will affect the reporting of usage for the link.

Create Tracking Program attributes

Attribute Description
Name

This field shows the tracking program's name. The system uses the name internally. Customers will not see this name in your store.

Example: Holiday Promotion 1

Description

The description of the tracking program.

Type

The option determines how the system distributes the link to shoppers.

  • Email—The system will send the tracking program URL to shoppers via email.
  • Banner—The system will attach the tracking program URL to a banner.
  • Offline—The tracking program URL will appear in printed media or a Google word search.
  • Navigation Analysis—The tracking program URL will be in tags within your site.
  • Affiliate—The system will attach the tracking program to an affiliate.
  • Paid Search—The system will attach the tracking program to a paid search.
  • Home Page Promotion—The system will attach the tracking program to a home page promotion.
  • Category Promotion—The system will attach the tracking program to a category promotion.
  • Site Testing—The system will attach the tracking program to a site test
  • General On-Site Merchandising—The system will attach the tracking program to general on-site merchandising.
  • Social Media—The system will attach the tracking program to social media.
  • Other—The system will attach the tracking program to another item.

How to create a tracking program

Note: Merchandising ManagerClosed This Global Commerce user role allows users to create and manage marketing offers, tracking programs, and storefront links. The role also allows the user to import and export offers and preview the store.

  1. Select Marketing, select Offers and Programs and then click Create Tracking Program. The Create Tracking Program page appears.
  2. Complete the fields. See Create Tracking Program attributes for more information.
  3. Click Save.